Welcome to (your) GlowUp

We’re a retail-focused beauty consulting firm. We help indie and established beauty brands break into and thrive in global retail markets. From strategic brand refinement to securing retail partnerships and optimizing distribution, we turn potential into performance — without compromising your brand’s unique identity.

The GlowUp Formula

Collaborative

From positioning to partnerships, we provide end-to-end retail strategy to support growth, launches, and help scale beauty brands in global markets.

  • Brand Positioning & Product Readiness

    We’ll help you enhance your identity and get your brand pitch-perfect for retail expectations with merchandising, pricing, packaging, compliance and PDP guidance.

  • Retailer Partnerships & Distribution

    Let us support you in securing retail partnerships and aligning on distribution strategies. We’ll guide you through supply chain and operations to ensure best-in-class retailer service.

  • Global Retail Expansion Strategy

    Let’s shape up your retail market strategy to scale strategically with retailer alignment, competitive analysis and go-to-market planning.

  • Best-in-Class Launch Support

    Ready for takeoff? We know what it takes to get your brand (or new launch) noticed at such a critical time to capture the attention of customers from day one.

  • Account Management & Market Expertise

    Landing a retailer is just step one. We help you build the relationships and provide daily support. From sales tracking to retailer marketing initiatives, we’ll help drive long-term growth and scalability across regions.

Where We Shine

Your category experts, from strategy to shelf.

At GlowUp, we don’t just work in beauty — we live it. Our team brings proven strategies and market expertise across every beauty category to help your brand win on the global stage.

  • Haircare

    From root to tip, we build growth strategies that strengthen your brand presence and drive measurable results.

  • Skincare + SPF

    We combine market insight and compliance know-how to keep your brand radiant, protected, and ready to scale worldwide.

  • Sunless Tanning

    Our launch strategies deliver that flawless, sun-kissed glow — and ensure your products shine in every market.

  • Colour Cosmetics

    We craft go-to-market plans that capture attention, move product, and keep your brand’s color story front and center.

  • Beauty Tools & Accessories

    From merchandising to positioning, we elevate every detail so your tools and accessories become must-haves.

  • Fragrance

    We help you create moments that stick — strategies that amplify your brand and turn scent into a signature experience.

  • Men’s Grooming

    We tap into this fast-growing category with tailored strategies that meet today’s evolving consumer demands.

  • Over 15 Glowing Brands

    Across thriving retailers

  • 20+ Years of Sales Experience

    Within the Beauty space

  • Brand Advocate

    For reaching full potential

Ready to Shine? We’d love to get you glowing!