Welcome to (your) GlowUp

We’re a retail-focused beauty consulting firm. We help indie and established beauty brands break into and thrive in global retail markets. From strategic brand refinement to securing retail partnerships and optimizing distribution, we turn potential into performance — without compromising your brand’s unique identity.

The GlowUp Formula

Collaborative

From positioning to partnerships, we provide end-to-end retail strategy to support growth, launches, and help scale beauty brands in global markets.

  • Brand Positioning & Product Readiness

    We’ll help you enhance your identity and get your brand pitch-perfect for retail expectations with merchandising, pricing, packaging, compliance and PDP guidance.

  • Retailer Partnerships & Distribution

    Let us support you in securing retail partnerships and aligning on distribution strategies. We’ll guide you through supply chain and operations to ensure best-in-class retailer service.

  • Global Retail Expansion Strategy

    Let’s shape up your retail market strategy to scale strategically with retailer alignment, competitive analysis and go-to-market planning.

  • Best-in-Class Launch Support

    Ready for takeoff? We know what it takes to get your brand (or new launch) noticed at such a critical time to capture the attention of customers from day one.

  • Account Management & Market Expertise

    Landing a retailer is just step one. We help you build the relationships and provide daily support. From sales tracking to retailer marketing initiatives, we’ll help drive long-term growth and scalability across regions.

Where We Shine

We have experience and expertise across ALL beauty categories! We’re here to cater to your brand’s unique identity and drive success in every segment.

  • HAIRCARE

    From root to tip, we’ll craft strategies that grow your brand and unlock growth in every strand.

  • SKINCARE + SPF

    We’ll protect, nourish and glow you up with expert solutions to keep your brand radiant and safe in every market.

  • SUNLESS TANNING

    Let’s get that flawless, sun-kissed glow with strategies that will make your brand shine - without the sun.

  • MAKEUP

    Unleash every hue and shade and bring your brand’s color to life.

  • BEAUTY TOOLS & ACCESSORIES

    We’ll enhance your beauty brand with the perfect tools and accessories to elevate every routine in the growth process!

  • FRAGRANCE

    Lets captivate everyone’s senses that will make your brand truly unforgettable.

  • MEN’S GROOMING

    Let’s not forget about the men in this growing category - we’ll provide expert grooming solutions to elevate every aspect of your brand!

  • Over 15 Glowing Brands

    Across thriving retailers

  • 20+ Years of Sales Experience

    Within the Beauty space

  • Brand Advocate

    For reaching full potential

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